Medical
& Industrial Sensing and Diagnostics
DTI
SMART INNOVATION
AWARD WINNER 2000

Product Strategy
Cybersensors product strategy is to introduce a range of miniature wireless
sensor devices, backed by a strong patent portfolio, addressing proven international
market opportunities. The Company has already successfully integrated minature
radio devices with physical sensors and is currently working on perfecting analogous
devices using recognition polymer sensors. All of above examples can be realised
but in some cases would require major development programs, which are not covered
in this information brief. In either event it is considered best undertaken
with the help of a strategic partner, preferably one that is already strategically
associated within these market areas.
Manufacturing Strategy
Cybersensors manufacturing strategy will reflect a business strategy that focuses
on subcontracting most of the manufacturing activity associated with the volume
production of its products to a number of strategic producers who have manufacturing
capabilities and expertise. Producer relationships will be developed with those
who are expert in producing the non-proprietary, commodity components of the
devices, while the proprietary components will continue to be developed, protected
and manufactured "in house" with closely controlled maintained processes. The
Cybersensors partnering strategy with key producers is also particularly beneficial
to the manufacturing function because it provides access to the most qualified
manufacturers without reinvention.